FOR IMMEDIATE RELEASE
New York, NY (January, 2004)

Advertisers have lined up to partner with Ambassador Publications as it expands into the Bronx, with a new bilingual directory to be distributed in April. Modeled on the success of its Manhattan, Queens, and Brooklyn directories, Ambassador offers businesses a cost -effective alternative to the utility telephone directory. "Advertisers have been so excited about our new directory, the first Bronx directory to compete with Verizon, that we held a lottery for advertising placement," recalls Kathy Hipple, CEO. "Some of the largest businesses and professionals in the metro area have targeted the Bronx market as a key to their growth in 2004." Prominent attorney John Carro, in practice with his father, retired State Supreme Court Justice John Carro, Sr. participated in the Bronx placement lottery. "Our law firm was eager to serve both the English- and Spanish-speaking population in the Bronx," reports Carro. "Ambassador's Bronx directory will give us a way to reach our audience." Founded in 1999, Manhattan-based Ambassador will go head-to-head with the 100-year old Yellow Pages monopoly in the Bronx, when it publishes the bilingual full-sized directory this April.

Ambassador Publications is the fastest growing Yellow Pages publishing company in New York City. It is the most used Yellow Pages in each of its three City markets: Manhattan, Queens, and Brooklyn. Now, Ambassador is also proud to represent two of the largest internet portals in the United States: Yahoo! Yellow Pages, the most used Internet Yellow Pages (with over 7 million unique visitors a month) and Switchboard.com. In 2002, the company launched Manhattan, Brooklyn and Queens editions of the Parents Yellow Pages, a niche directory with family-friendly headings that is distributed through schools and YMCAs. Throughout the past 4 years, Ambassador has grown exponentially, now publishing Ambassador's Yellow Pages in Manhattan, Brooklyn and Queens. Ambassador Publications will publish over 3.0 million directories annually and distributes Yellow Pages to virtually every home and business in Manhattan, Brooklyn and Queens. Many people think that all Yellow Pages are the same. But research shows them to be wrong. New York is the world's largest advertising market supported by the most sophisticated and demanding advertisers, and telephone directories generate their revenue from selling ad space. "If the ads don't work, the advertisers don't come back", says board member Jim Cutie, former SVP, Marketing at The New York Times and Managing Partner of Plum Capital. "At Ambassador we have one of the best renewal rates in the industry." Ambassador differentiates itself from the competition by providing unique editorial-upscale Lifestyle Magazine sections, right in the book, encompassing The Parents Yellow Pages, Restaurant, Best Public Golf Courses, The Home, Beauty, Health & Fitness, Celebrations, Parties & Weddings, and The Pet Owner's Guide. Their book includes easily intuitive subject headings and delivery right to the door of any apartment or home or office. The Ambassador Publishing Yellow Pages are timed to arrive BEFORE the other directories-which is the primary reason for their dominant usage. Historically, the first directory to arrive is the one which is taken into homes and businesses. Ambassador Publications Yellow Pages is a brick and mortar business in an era of clicks. But advertisers will reap double benefits in revenue from Ambassador's reach into the dotcom world through alliances with Yahoo! Yellow Pages, and Switchboard.com "It's no secret that we've been successful due to innovations and unique features in editorial and delivery," Ms. Hipple explains. "We've been listening very closely to what our advertisers want. So closely, in fact, that the number of Bronx lawyers wanting to advertise in our new book exceeded our expectations and we had to hold a lottery for placement!"

About Ambassador Publications

Ambassador publishes over 2.7 million directories annually and distributes Yellow Pages to virtually every home and business in Manhattan, Brooklyn and Queens. In addition, Ambassador publishes several niche directories, including its Parent's Yellow Page. The company is owned by a group of private equity owners and individual shareholders. For more information on Ambassador Publications visit their Website at www.AmbassadorYellowPages.com.

For More Information Contact:

Stacey Bender/Ellyn Small
Bender Hammerling Group
(973) 744-0707
www.bhgpr.com